The speed at which a website load is a critical factor in your Google rankings, especially on mobile devices. When it comes to optimizing your site for search engines, you want to ensure that everything is as fast as possible. You need to be able to load pages quickly and smoothly so users don’t have any trouble navigating around or getting where they’re going. This includes images, videos,s and other elements used on a website.

Google Penguin Update

In April 2012, Google announced an update to its Penguin algorithm that penalized websites that were found to have engaged in link spamming and other SEO practices.

The Penguin update was designed to help improve the quality of search results by punishing those sites that had been found to be engaging in link-building with no real content value.

The Penguin update was designed to help improve the quality of search results by punishing those sites that had been found to be engaging in link-building with no real content value. Google said it would penalize any website that built links using black-hat SEO tactics, such as buying links or creating “link farms” of hundreds of websites that all pointed back to a single site.

Page Speed

Page speed is the time it takes for a web page to load. It’s also considered a ranking factor, as Google uses this metric in its search results and can affect whether or not your site will be found by users.

Page speed has become an important user experience factor for websites because faster pages tend to be more attractive and engaging for people who come across them on search engines like Google. Oftentimes, when we visit our favorite websites, they load quickly (or seem fast enough) even if they’re slow at first glance—but what happens when these sites start loading slowly?

Users are quick to abandon a website that doesn’t load quickly, which is why it’s important to make sure your site loads as quickly as possible. While there are many factors that contribute to page speed, one of the easiest ways to increase your website’s performance is by optimizing images.

Mobile Page Speed

• Mobile Page Speed

Google is optimizing for mobile, and page speed is one of the ranking factors they use to determine which results to show. According to Google, “the faster your content loads, the better it ranks in search results.” That’s why we’ve seen a huge increase in mobile-friendly sites over the past few years as more people go online from their phones or tablets—and why you should make sure yours is fast enough!

• Desktop vs Mobile (Ranking Factors)

Unlike desktop pages where there isn’t any difference between how fast the site loads based on whether or not you have JavaScript enabled (or not), when it comes down specifically to mobile webpages there will be some differences depending on what kind of device someone uses when visiting your site: iPhone vs Android vs Windows Phone etc…

Google Search Console

Google Search Console is a free tool to help you monitor and manage your site’s presence in Google Search results. You can use it to get more traffic from searches, uncover valuable keywords for your site, and monitor your site’s performance.

Google Search Console allows you to view:

• The number of organic clicks on any given keyword or phrase over a period of time (e.g., last 30 days)
• The number of organic impressions delivered by each individual keyword or phrase during this same period (e.g., average daily impressions)

Webmasters Tools

The Webmasters Tools is a free tool that helps you test your site’s speed, check its mobile performance and see how it ranks in search engines.

It’s easy to use: just enter your URL and click Start Test. The tool will run through several tests on your site and give you a score for each one. If you want to see exactly what Google sees when it comes across pages like yours, add them manually using the Add Test button (it’ll appear after you’ve selected which tests to run).

Google considers speed and the user experience in ranking.

Google has been using page speed as a ranking factor since 2010, and mobile page speed since 2015. In fact, Google has been using all three of these things in their rankings since 2013!

Google Search Console helps you see:

• How fast is your site loading?
• What’s taking so long to load?

What can you do to make it faster? The tool also gives you suggestions on how to speed up your site. For example, if Google notices that you’re including too many resources on a single page, they’ll suggest that you move those resources to another page. This way, only the necessary resources are loaded for each page and not every resource is being loaded unnecessarily.

Conclusion

Google is constantly updating its algorithm to keep up with new trends in digital marketing. The company uses data and user behavior as a guiding principle for its ranking system, so it can be difficult to stay on top of the changes.

If you’re concerned about whether or not your site will be penalized by Google’s Penguin update later this year, we recommend sticking with Google Webmaster Tools and Webmaster Central (the tool that allows you to see how well your site is performing in search results). These resources provide more information than what’s available through any other platform – so if anything changes in regards to the content quality or speed then they’ll give users an early warning sign before it happens!